Vision2Voice

Peer-to-peer works. This is why speakers remain one of the most important methods of engaging with your healthcare professionals (HCPs). It all starts with successful speaker’s bureau management — the cornerstone of any peer-to-peer effort. Managing your bureau with impact is crucial in conducting successful HCP programs. It requires strict Read more…

How can I effectively recruit HCP attendees for my event? What is the most compelling way to get someone to register? These are often questions we hear from our clients. As a biopharma marketer, you may be challenged with helping your sales force capture the attention of busy healthcare professionals Read more…

Imagine simultaneously reaching hundreds or thousands of your targeted healthcare providers (HCPs) across multiple sales territories for 60 minutes. They’d interact live with your top national KOLs who are presenting the key data behind your brand. Upon conclusion of the broadcast, peer-to-peer discussions at the local venues would further elevate Read more…

When viewing virtual HCP speaker programs, I’m fascinated with the various adult learning principles incorporated by speakers which focus on attendee engagement and behavioral change. Too often, however, there is little more than a slide deck and a didactic presentation that is reviewed by the speaker. There typically isn’t anything Read more…

Virtual speaker programs have now established themselves as a regular part of a brand’s peer-to-peer strategies mix. Healthcare professional (HCP) audiences are now more accustomed to the ease and simplicity of joining a virtual program and have come to expect a certain level of professional production value along with engagement meant Read more…

Recently, when I was sharing with my son the reasons to play less video games, his eyes glossed over. Like he wasn’t processing the importance of my underwhelming lecture about the impact of too much gaming. After I expressed myself, with great sincerity he responded, “Dad, do you mean that Read more…

The Situation A Vision2Voice (V2V) client was launching a newly approved women’s health drug in the United States. The company needed to reach a large and diverse audience of healthcare professionals (HCPs) including OB/GYNs, primary care physicians, physician assistants, nurses, nurse practitioners, pharmacists, and other specialists within the first 6 Read more…

When mentoring product managers (PMs) in the pharmaceutical industry over the years, I have found the ability to build, grow, and maintain relationships with key opinion leaders (KOLs) included skills that were not necessarily inherent, but could be developed. That’s because while someone’s intelligence quotient (IQ) will remain relatively static Read more…

Association meetings are in full swing! It’s time to catch up with old friends, observe the competition, learn about ground-breaking science, and hear about the late-breaking clinical trials. There is always so much to accomplish and so little time to do it all. An important objective of attending an association conference is Read more…

Disagreements are common among healthcare professionals, but when they turn into conflict, it can be very challenging to manage strong personalities who take a hard opposing stance to another person. It is clear to all of us when communicating medical or scientific information, experts sometimes naively believe that their own Read more…