Vision2Voice

I get how busy you are. You have direct reports with whom you need to work on their performance process. There are Key Opinion Leaders (KOLs) to check in with. You have weekly meetings with your manager. You have goals to achieve. Lastly, you have your own day-to-day whirlwind to Read more…

We recently sat down with Lisa Dougherty, V2V’s Vice President of Client Services, to discuss the value she and her team provide to BioPharma companies as a strategic partner in managing and maintaining speaker’s bureaus. Drawing on years of experience, Lisa shared her insights into developing lasting strategic partnerships that Read more…

Peer-to-peer works. This is why speakers remain one of the most important methods of engaging with your healthcare professionals (HCPs). It all starts with successful speaker’s bureau management — the cornerstone of any peer-to-peer effort. Managing your bureau with impact is crucial in conducting successful HCP programs. It requires strict Read more…

How can I effectively recruit HCP attendees for my event? What is the most compelling way to get someone to register? These are often questions we hear from our clients. As a biopharma marketer, you may be challenged with helping your sales force capture the attention of busy healthcare professionals Read more…

Imagine simultaneously reaching hundreds or thousands of your targeted healthcare providers (HCPs) across multiple sales territories for 60 minutes. They’d interact live with your top national KOLs who are presenting the key data behind your brand. Upon conclusion of the broadcast, peer-to-peer discussions at the local venues would further elevate Read more…

When viewing virtual HCP speaker programs, I’m fascinated with the various adult learning principles incorporated by speakers which focus on attendee engagement and behavioral change. Too often, however, there is little more than a slide deck and a didactic presentation that is reviewed by the speaker. There typically isn’t anything Read more…

Virtual speaker programs have now established themselves as a regular part of a brand’s peer-to-peer strategies mix. Healthcare professional (HCP) audiences are now more accustomed to the ease and simplicity of joining a virtual program and have come to expect a certain level of professional production value along with engagement meant Read more…

Recently, when I was sharing with my son the reasons to play less video games, his eyes glossed over. Like he wasn’t processing the importance of my underwhelming lecture about the impact of too much gaming. After I expressed myself, with great sincerity he responded, “Dad, do you mean that Read more…

The Situation A Vision2Voice (V2V) client was launching a newly approved women’s health drug in the United States. The company needed to reach a large and diverse audience of healthcare professionals (HCPs) including OB/GYNs, primary care physicians, physician assistants, nurses, nurse practitioners, pharmacists, and other specialists within the first 6 Read more…

When mentoring product managers (PMs) in the pharmaceutical industry over the years, I have found the ability to build, grow, and maintain relationships with key opinion leaders (KOLs) included skills that were not necessarily inherent, but could be developed. That’s because while someone’s intelligence quotient (IQ) will remain relatively static Read more…