Imagine simultaneously reaching hundreds or thousands of your targeted healthcare providers (HCPs) across multiple sales territories for 60 minutes. They’d interact live with your top national KOLs who are presenting the key data behind your brand. Upon conclusion of the broadcast, peer-to-peer discussions at the local venues would further elevate engagement and drive home your message. When combined with personal selling, the impact of a single national broadcast program is significant! Here’s an example of how this is accomplished:
A 60-minute national broadcast is a launch event for a first-in-class agent. It is transmitted virtually to 40 field-executed venues from a top-quality studio. Assume an average attendance of 20 attendees per venue, which means you will have reached 800 HCPs around the country in one single night.
Here’s another way to look at the impact. Assume, on average, a sales representative’s detail visit is typically three minutes long.1 In order for your sales force to achieve 48,000 messaging minutes with the same audience of 800 HCPs, they would need to execute 16,000 three-minute detail visits per year! That’s why a VisionCast® national broadcast is a cost-effective way to augment the reach of your field sales organization and give them a competitive advantage.
The Right Time Is Any Time
While most consider a product’s launch to be the preeminent time to conduct a broadcast, the truth is that a national broadcast is an effective peer-to-peer tactic at any stage in a product’s lifecycle. This could be when receiving a new indication, celebrating a milestone anniversary, or revitalizing your brand later in its lifecycle in the absence of data. A national broadcast is your chance to craft a new story and give your sales force something fresh to create conversations with HCPs.
The Difference Is in the Details
Conducting an effective national broadcast means managing multitudes of moving parts and pieces from planning to execution. With years of frontline experience, our expert V2V team handles all of those details for you! Discuss your options for a VisionCast® program today!
