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The Biggest Challenge Is Not Lack of Information In the current healthcare environment, new drugs are being approved by the FDA daily. Imagine a healthcare provider who sees a patient recently diagnosed with obesity and is looking to start a weight-loss program.  The physician has a busy practice. She often finds it time-consuming Read more…

Nobody wants to be the last one to realize the shelf life of their milk has expired. Yet in biopharma marketing, it happens with speaker’s bureaus more often than most care to admit. The bureau that energetically launched your product three years ago may not be optimized to move your Read more…