June 2021

The OIG’s Special Fraud Alert raised concerns towards some characteristics of speaker programs that may be considered risky. These programs, however, are necessary to educate healthcare professionals (HCPs) through Peer-to-Peer (P2P) educational strategies. When conducting P2P speaker programs, you can avoid some of the risks flagged by the OIG, and Read more…

In biopharma marketing, we all know the value of providing education to clinicians, and this can come from a variety of places. Direct-to-Consumer (DTC) is a widely used and recognizable marketing tactic, but as any industry professional knows, DTC’s true purpose is to drive patients to HCPs. Historically, a sales force is the most popular method for engaging Read more…