Jason Shaneyfelt

We recently sat down with Lisa Dougherty, V2V’s Vice President of Client Services, to discuss the value she and her team provide to BioPharma companies as a strategic partner in managing and maintaining speaker’s bureaus. Drawing on years of experience, Lisa shared her insights into developing lasting strategic partnerships that Read more…

Peer-to-peer works. This is why speakers remain one of the most important methods of engaging with your healthcare professionals (HCPs). It all starts with successful speaker’s bureau management — the cornerstone of any peer-to-peer effort. Managing your bureau with impact is crucial in conducting successful HCP programs. It requires strict Read more…

A BioPharma client had an orphan drug used to treat a rare endocrine disorder in late-stage clinical trials, but no existing network of Key Opinion Leaders (KOLs)…

Identifying and mapping the right Key Opinion Leaders (KOLs) is the foundational tactic that lays the groundwork for your peer-to-peer strategies that follow, whether conducting advisory boards or building a speaker’s bureau. KOLs are critical to educating healthcare practitioners (HCPs) who will ultimately deliver your product to the patients who Read more…

In the last “Dan Recommends,” I wrote about how gratitude unlocks the best qualities in each of us. When we show gratitude, it makes us a better person. Research has shown that it improves our sleep, our generosity, our health, and our relationships. I suggest writing a letter to someone Read more…

A patient-centric approach is becoming increasingly important trend in pharma marketing. While this concept isn’t new, ways to leverage it across the brand lifecycle – from clinical research to commercialization – are continuously evolving. Check out these resources on the top pharma trends in January 2024: Source: pharmaphorum Author:Steve Rosenberg Patient Read more…

National and regional live studio broadcasts have long been a med comm staple used by BioPharma companies to educate HCPs by connecting the best with the brightest. From the days of driving satellite trucks to venues all around the country to high-definition video streaming over the internet, technology has largely Read more…

Do You Have Self-Compassion? Beat the Need to be a Perfectionist I really prefer to work with people who pay close attention to details. They are quite conscientious of their work. In fact, not only do I look for these types of individuals when I hire people, but my Personnel Selection Read more…

A well-run and optimized Speaker’s Bureau is one of the most effective tools a biopharma brand can employ to drive awareness and educate Healthcare Practitioners (HCPs) on emerging drugs and treatments. There’s no substitute for clinicians who have first-hand experience with a product and can walk through the science and Read more…

Over the past couple of years, many of us have seen how easy and accessible it is  to meet online. Even though meeting virtually has now become second nature, we can often see the difference between someone who understands the nuances of presenting on camera compared with those that do Read more…