In biopharma marketing, we all know the value of providing education to clinicians, and this can come from a variety of places. Direct-to-Consumer (DTC) is a widely used and recognizable marketing tactic, but as any industry professional knows, DTC’s true purpose is to drive patients to HCPs. Historically, a sales force is the most popular method for engaging Read more…
Join us as we visit with Vision2Voice’s own Executive Vice President and General Manager, Howard Drazner, as he recaps the last 37 years of biopharma and peer-to-peer medical communications. We discussed how far the healthcare communications industry has come, where it’s going in the future, and whether or not the current Read more…
A Pandemic Forces A Global Pharmaceutical Company to Step Out of Their Comfort Zone Into the Digital Realm Participating in an annual US event for allergy and immunology professionals each year was a key component for a global Pharmaceutical company’s marketing strategy. Having attended for years, countless hours of planning Read more…
A letter of thanks from Vision2Voice President Dan Rehal: In Vision2Voice’s 12th year of business, I find myself thinking about our biggest achievements. Time and again it comes back to our relationships and the values we share with you as our clients. There’s no better validation of our commitment to Integrity Read more…
Speakers are one of the most promising methods of influencing prescribers. They are often clinicians who have experience with a product. Coupled with their scientific training, they have the know-how to guide their colleagues who may have less experience. Peer-to-peer works. This is why companies spend hundreds of millions of Read more…
Vision2Voice Healthcare Communications is proud to announce our latest service offering: Virtual SpeakerCasts® (VSCs). “For years we’ve been on the forefront of conducting world-class virtual peer-to-peer speaker programs for our clients,” said V2V Executive Vice President, General Manager Howard Drazner. “Virtual SpeakerCasts® are the culmination of all that technology, experience, and expertise our Read more…
There is a content crisis with healthcare education. We know this because, at Vision2Voice, we find ourselves optimizing customers’ materials more than ever before. They come to us with concerns about their content and request that we assess the quality of their slides. And let me tell you—the quality of Read more…
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