New PhRMA Code Reinforces Highest Standards for Speaker Programs

New PhRMA Code Reinforces Highest Standards for Speaker Programs

Nine months after the Office of Inspector General’s (OIG) November 2020 Special Fraud Alert: Speaker Programs was published, on August 6, 2021, PhRMA issued a statement addressing an update to the PhRMA Code on Interactions with Health Care Professionals. Effective January 1, 2022, PhRMA updated its principles relating to company-sponsored speaker programs and clarified other provisions of the PhRMA Code.   Read more…

Why Clinicians Need More Peer-to-Peer Education, Not Less

Why Clinicians Need More Peer-To-Peer Education, Not Less

In biopharma marketing, we all know the value of providing education to clinicians, and this can come from a variety of places. Direct-to-Consumer (DTC) is a widely used and recognizable marketing tactic, but as any industry professional knows, DTC’s true purpose is to drive patients to HCPs. Historically, a sales force is the most popular method for engaging Read more…