Vision2Voice

BBB Integrity Awards Honor Businesses and Charities for Their Ethical Business Practices CHICAGO, December 9, 2021 – The vision of the Better Business Bureau (BBB) is “an ethical marketplace where buyers and sellers trust each other.” In this spirit, BBB’s Foundation of Chicago and Northern Illinois held its 25th Annual Torch Awards Event to Read more…

A discussion on povidone-iodine treatments and their effect on viruses such as COVID-19 In the first of the Vision2Voice KOL Spotlight in Medicine Video Series, President Dan Rehal sits down with Dr. Wallace Duff to talk about his work in the otolaryngology field, specifically related to the prevention of COVID-19 Read more…

In a recent blog article we discussed the paradigm shift in speaker training program execution. Specifically the migration from live to virtual, hybrid and on-demand speaker training programs. Although the tactical implementation of these programs has changed, one critical aspect has not, and that is how speakers communicate with their audiences.   It doesn’t Read more…

The last year brought about a paradigm shift in how business was conducted. In medical education, virtual programs became the norm as live events were not being held. Compared to just a year ago, there’s far less apprehension about using virtual tools of communication because Speakers and Healthcare Professionals (HCPs) Read more…

COVID-19 has reintroduced Americans to the value of the Biopharma industry; to save and to improve the quality of human lives. Good things have already come and great things are about to erupt. It seems like everything has changed. In actuality, none of this is anything new for Biopharma. Do Read more…

Nine months after the Office of Inspector General’s (OIG) November 2020 Special Fraud Alert: Speaker Programs was published, on August 6, 2021, PhRMA issued a statement addressing an update to the PhRMA Code on Interactions with Health Care Professionals. Effective January 1, 2022, PhRMA updated its principles relating to company-sponsored speaker programs and clarified other provisions of the PhRMA Code.   Read more…

The OIG’s Special Fraud Alert raised concerns towards some characteristics of speaker programs that may be considered risky. These programs, however, are necessary to educate healthcare professionals (HCPs) through Peer-to-Peer (P2P) educational strategies. When conducting P2P speaker programs, you can avoid some of the risks flagged by the OIG, and Read more…

In biopharma marketing, we all know the value of providing education to clinicians, and this can come from a variety of places. Direct-to-Consumer (DTC) is a widely used and recognizable marketing tactic, but as any industry professional knows, DTC’s true purpose is to drive patients to HCPs. Historically, a sales force is the most popular method for engaging Read more…

So much has happened in the last few months in our industry especially in light of the OIG’s Special Fraud Alert on Speaker Programs that was issued toward the end of the year. I want to really get into some of those nuts and bolts, talk about what the OIG is telling us with Read more…

As you can imagine, 2020 saw a huge reduction in speaker dinner programs due to COVID-19. The Office of Inspector General (OIG) and the Department of Justice (DOJ) took the opportunity to let biopharma know that these programs remain risky. In its most recent guidance, it stated, “Companies should assess Read more…