Jason Shaneyfelt

A BioPharma client had an orphan drug used to treat a rare endocrine disorder in late-stage clinical trials, but no existing network of Key Opinion Leaders (KOLs)…

Identifying and mapping the right Key Opinion Leaders (KOLs) is the foundational tactic that lays the groundwork for your peer-to-peer strategies that follow, whether conducting advisory boards or building a speaker’s bureau. KOLs are critical to educating healthcare practitioners (HCPs) who will ultimately deliver your product to the patients who Read more…

In the last “Dan Recommends,” I wrote about how gratitude unlocks the best qualities in each of us. When we show gratitude, it makes us a better person. Research has shown that it improves our sleep, our generosity, our health, and our relationships. I suggest writing a letter to someone Read more…

A patient-centric approach is becoming increasingly important trend in pharma marketing. While this concept isn’t new, ways to leverage it across the brand lifecycle – from clinical research to commercialization – are continuously evolving. Check out these resources on the top pharma trends in January 2024: Source: pharmaphorum Author:Steve Rosenberg Patient Read more…

National and regional live studio broadcasts have long been a med comm staple used by BioPharma companies to educate HCPs by connecting the best with the brightest. From the days of driving satellite trucks to venues all around the country to high-definition video streaming over the internet, technology has largely Read more…

Do You Have Self-Compassion? Beat the Need to be a Perfectionist I really prefer to work with people who pay close attention to details. They are quite conscientious of their work. In fact, not only do I look for these types of individuals when I hire people, but my Personnel Selection Read more…

A well-run and optimized Speaker’s Bureau is one of the most effective tools a biopharma brand can employ to drive awareness and educate Healthcare Practitioners (HCPs) on emerging drugs and treatments. There’s no substitute for clinicians who have first-hand experience with a product and can walk through the science and Read more…

Over the past couple of years, many of us have seen how easy and accessible it is  to meet online. Even though meeting virtually has now become second nature, we can often see the difference between someone who understands the nuances of presenting on camera compared with those that do Read more…

BBB Integrity Awards Honor Businesses and Charities for Their Ethical Business Practices CHICAGO, December 9, 2021 – The vision of the Better Business Bureau (BBB) is “an ethical marketplace where buyers and sellers trust each other.” In this spirit, BBB’s Foundation of Chicago and Northern Illinois held its 25th Annual Torch Awards Event to Read more…

The last year brought about a paradigm shift in how business was conducted. In medical education, virtual programs became the norm as live events were not being held. Compared to just a year ago, there’s far less apprehension about using virtual tools of communication because Speakers and Healthcare Professionals (HCPs) Read more…