Discover proven strategies for selecting the right engagement tools for pharmaceutical Virtual Speaker Programs to create memorable peer-to-peer learning experiences that drive results.
When an existing client or new client calls me about key opinion leader (KOL) or Key External Expert (KEE) Identification, they have a purpose in mind for conducting this research. These are some of my favorite client discussions because they are usually with strategic individuals looking to solve internal challenges. Read more…
Talking about ethics might not be the most exciting topic, but it’s crucial. Leaders often find it more appealing to focus on growth and achievements rather than emphasizing the importance of following rules and exceeding standards. After all, it’s more fun to grow a garden than to weed it. While Read more…
I get how busy you are. You have direct reports with whom you need to work on their performance process. There are Key Opinion Leaders (KOLs) to check in with. You have weekly meetings with your manager. You have goals to achieve. Lastly, you have your own day-to-day whirlwind to Read more…
Imagine simultaneously reaching hundreds or thousands of your targeted healthcare providers (HCPs) across multiple sales territories for 60 minutes. They’d interact live with your top national KOLs who are presenting the key data behind your brand. Upon conclusion of the broadcast, peer-to-peer discussions at the local venues would further elevate Read more…
When viewing virtual HCP speaker programs, I’m fascinated with the various adult learning principles incorporated by speakers which focus on attendee engagement and behavioral change. Too often, however, there is little more than a slide deck and a didactic presentation that is reviewed by the speaker. There typically isn’t anything Read more…
Virtual speaker programs have now established themselves as a regular part of a brand’s peer-to-peer strategies mix. Healthcare professional (HCP) audiences are now more accustomed to the ease and simplicity of joining a virtual program and have come to expect a certain level of professional production value along with engagement meant Read more…
Recently, when I was sharing with my son the reasons to play less video games, his eyes glossed over. Like he wasn’t processing the importance of my underwhelming lecture about the impact of too much gaming. After I expressed myself, with great sincerity he responded, “Dad, do you mean that Read more…
The Situation A Vision2Voice (V2V) client was launching a newly approved women’s health drug in the United States. The company needed to reach a large and diverse audience of healthcare professionals (HCPs) including OB/GYNs, primary care physicians, physician assistants, nurses, nurse practitioners, pharmacists, and other specialists within the first 6 Read more…
When mentoring product managers (PMs) in the pharmaceutical industry over the years, I have found the ability to build, grow, and maintain relationships with key opinion leaders (KOLs) included skills that were not necessarily inherent, but could be developed. That’s because while someone’s intelligence quotient (IQ) will remain relatively static Read more…