In the last 25 years, two events have changed the face of how we educate doctors. The first occurred in 1992 when Merck introduced a revolutionary new product for benign prostatic hyperplasia (BPH)—PROSCAR (finasteride). It was hailed as so revolutionary that Merck’s CEO, P. Roy Vagelos, MD, hypothesized that doctors Read more…
Vision2Voice Healthcare Communications is proud to announce our latest service offering: Virtual SpeakerCasts® (VSCs). “For years we’ve been on the forefront of conducting world-class virtual peer-to-peer speaker programs for our clients,” said V2V Executive Vice President, General Manager Howard Drazner. “Virtual SpeakerCasts® are the culmination of all that technology, experience, and expertise our Read more…
I remember being a marketing associate at Merck—it was my first corporate position outside of the sales organization. My job was to develop and shepherd marketing communications for our osteoporosis business unit. I began learning about the internal processes, such as the specialist stakeholders (Legal, Medical, Regulatory, and Compliance) must Read more…
For years, a clear plastic bottle sat on my bathroom counter that contained orange tablets that would disappear slowly from the bottle with each passing morning. Multivitamins. Something that, presumably, we’ve all taken. I did this without question for many years, influenced by my family. It had become a habit. And Read more…
Last week, I was at a speaker program. There were some slides, mostly blue, with quite a bit of data accompanying the speaker talk. There were a lot of good epidemiological data about how the disease has become an epidemic and that the product treated the drug marginally well, with Read more…
What’s wrong with Pharma? This industry at its core is noble. Its focus is on improving and extending the lives of humans. In an industry full of careers that help people achieve greater things, why is pharma viewed so negatively in the public eye? This perception is hard to accept Read more…
There is a content crisis with healthcare education. We know this because, at Vision2Voice, we find ourselves optimizing customers’ materials more than ever before. They come to us with concerns about their content and request that we assess the quality of their slides. And let me tell you—the quality of Read more…
Want to have the best speaker’s bureau? Your speakers will have to communicate effectively. It doesn’t matter whether they’re specialists, primary care physicians, or non-physician practitioners— your success depends heavily on their effective communication. When they perform poorly, you can almost always trace the problem to a breakdown in communication. Read more…
We’ve all been there. We’ve dealt with difficult customers in our jobs—sometimes daily. So many issues abound with managing difficult clients, Key Opinion Leaders (KOLs), speakers, and advisors. After all, these are some of the smartest and most accomplished individuals on the planet! In my experience, while most are absolutely Read more…
Everywhere in the press, there is another comment about drug prices being too high. We’ve heard 8 out of 10 Americans believe that drug prices are too high and according to the Wall Street Journal, pharmaceutical drug prices rose 9.8% over the past year when food prices have risen by Read more…
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