Over the last twenty years in biopharma, I’ve found nearly every Product Director (PD) I’ve ever worked with to be intelligent, knowledgeable, and driven individuals who have worked hard to earn their positions. Good business skills come very naturally to most who have gone through the rigors to earn a Read more…
Join us as we visit with Vision2Voice’s own Executive Vice President and General Manager, Howard Drazner, as he recaps the last 37 years of biopharma and peer-to-peer medical communications. We discussed how far the healthcare communications industry has come, where it’s going in the future, and whether or not the current Read more…
A Pandemic Forces A Global Pharmaceutical Company to Step Out of Their Comfort Zone Into the Digital Realm Participating in an annual US event for allergy and immunology professionals each year was a key component for a global Pharmaceutical company’s marketing strategy. Having attended for years, countless hours of planning Read more…
As travel restrictions over environmental and health events beyond our control continue to mount, healthcare companies are increasingly looking at their options to avoid canceling or postponing important meetings, conferences, and large events. These meetings and events are, after all, crucial. Patients still need care and healthcare professionals still need Read more…
In the world of pharmaceutical marketing, the job of a speaker is to influence healthcare professionals (HCPs) to make the right decisions on behalf of their patients. Yet great medical treatments don’t always advance because it’s right or because the advantages are obvious. It is because of an HCP’s threshold Read more…
Speakers are one of the most promising methods of influencing prescribers. They are often clinicians who have experience with a product. Coupled with their scientific training, they have the know-how to guide their colleagues who may have less experience. Peer-to-peer works. This is why companies spend hundreds of millions of Read more…
In the last 25 years, two events have changed the face of how we educate doctors. The first occurred in 1992 when Merck introduced a revolutionary new product for benign prostatic hyperplasia (BPH)—PROSCAR (finasteride). It was hailed as so revolutionary that Merck’s CEO, P. Roy Vagelos, MD, hypothesized that doctors Read more…
Vision2Voice Healthcare Communications is proud to announce our latest service offering: Virtual SpeakerCasts® (VSCs). “For years we’ve been on the forefront of conducting world-class virtual peer-to-peer speaker programs for our clients,” said V2V Executive Vice President, General Manager Howard Drazner. “Virtual SpeakerCasts® are the culmination of all that technology, experience, and expertise our Read more…
I remember being a marketing associate at Merck—it was my first corporate position outside of the sales organization. My job was to develop and shepherd marketing communications for our osteoporosis business unit. I began learning about the internal processes, such as the specialist stakeholders (Legal, Medical, Regulatory, and Compliance) must Read more…
For years, a clear plastic bottle sat on my bathroom counter that contained orange tablets that would disappear slowly from the bottle with each passing morning. Multivitamins. Something that, presumably, we’ve all taken. I did this without question for many years, influenced by my family. It had become a habit. And Read more…
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