Why Clinicians Need More Peer-to-Peer Education, Not Less

Why Clinicians Need More Peer-To-Peer Education, Not Less

In biopharma marketing, we all know the value of providing education to clinicians, and this can come from a variety of places. Direct-to-Consumer (DTC) is a widely used and recognizable marketing tactic, but as any industry professional knows, DTC’s true purpose is to drive patients to HCPs. Historically, a sales force is the most popular method for engaging Read more…

Travel Restrictions and Virtual Meetings

Are Travel Restrictions Impacting Your Ability to Execute In-Person Meetings with HCPs?

As travel restrictions over environmental and health events beyond our control continue to mount, healthcare companies are increasingly looking at their options to avoid canceling or postponing important meetings, conferences, and large events. These meetings and events are, after all, crucial. Patients still need care and healthcare professionals still need Read more…