Jason Shaneyfelt

A patient-centric approach is becoming increasingly important trend in pharma marketing. While this concept isn’t new, ways to leverage it across the brand lifecycle – from clinical research to commercialization – are continuously evolving. Check out these resources on the top pharma trends in January 2024: Source: pharmaphorum Author:Steve Rosenberg Patient Read more…

National and regional live studio broadcasts have long been a med comm staple used by BioPharma companies to educate HCPs by connecting the best with the brightest. From the days of driving satellite trucks to venues all around the country to high-definition video streaming over the internet, technology has largely Read more…

Do You Have Self-Compassion? Beat the Need to be a Perfectionist I really prefer to work with people who pay close attention to details. They are quite conscientious of their work. In fact, not only do I look for these types of individuals when I hire people, but my Personnel Selection Read more…

A well-run and optimized Speaker’s Bureau is one of the most effective tools a biopharma brand can employ to drive awareness and educate Healthcare Practitioners (HCPs) on emerging drugs and treatments. There’s no substitute for clinicians who have first-hand experience with a product and can walk through the science and Read more…

Over the past couple of years, many of us have seen how easy and accessible it is  to meet online. Even though meeting virtually has now become second nature, we can often see the difference between someone who understands the nuances of presenting on camera compared with those that do Read more…

BBB Integrity Awards Honor Businesses and Charities for Their Ethical Business Practices CHICAGO, December 9, 2021 – The vision of the Better Business Bureau (BBB) is “an ethical marketplace where buyers and sellers trust each other.” In this spirit, BBB’s Foundation of Chicago and Northern Illinois held its 25th Annual Torch Awards Event to Read more…

The last year brought about a paradigm shift in how business was conducted. In medical education, virtual programs became the norm as live events were not being held. Compared to just a year ago, there’s far less apprehension about using virtual tools of communication because Speakers and Healthcare Professionals (HCPs) Read more…

In biopharma marketing, we all know the value of providing education to clinicians, and this can come from a variety of places. Direct-to-Consumer (DTC) is a widely used and recognizable marketing tactic, but as any industry professional knows, DTC’s true purpose is to drive patients to HCPs. Historically, a sales force is the most popular method for engaging Read more…

Join us as we visit with Vision2Voice’s own Executive Vice President and General Manager, Howard Drazner, as he recaps the last 37 years of biopharma and peer-to-peer medical communications. We discussed how far the healthcare communications industry has come, where it’s going in the future, and whether or not the current Read more…

A Pandemic Forces A Global Pharmaceutical Company to Step Out of Their Comfort Zone Into the Digital Realm Participating in an annual US event for allergy and immunology professionals each year was a key component for a global Pharmaceutical company’s marketing strategy. Having attended for years, countless hours of planning Read more…