Jason Shaneyfelt

A well-run and optimized Speaker’s Bureau is one of the most effective tools a biopharma brand can employ to drive awareness and educate Healthcare Practitioners (HCPs) on emerging drugs and treatments. There’s no substitute for clinicians who have first-hand experience with a product and can walk through the science and Read more…

Over the past couple of years, many of us have seen how easy and accessible it is  to meet online. Even though meeting virtually has now become second nature, we can often see the difference between someone who understands the nuances of presenting on camera compared with those that do Read more…

BBB Integrity Awards Honor Businesses and Charities for Their Ethical Business Practices CHICAGO, December 9, 2021 – The vision of the Better Business Bureau (BBB) is “an ethical marketplace where buyers and sellers trust each other.” In this spirit, BBB’s Foundation of Chicago and Northern Illinois held its 25th Annual Torch Awards Event to Read more…

The last year brought about a paradigm shift in how business was conducted. In medical education, virtual programs became the norm as live events were not being held. Compared to just a year ago, there’s far less apprehension about using virtual tools of communication because Speakers and Healthcare Professionals (HCPs) Read more…

In biopharma marketing, we all know the value of providing education to clinicians, and this can come from a variety of places. Direct-to-Consumer (DTC) is a widely used and recognizable marketing tactic, but as any industry professional knows, DTC’s true purpose is to drive patients to HCPs. Historically, a sales force is the most popular method for engaging Read more…

Join us as we visit with Vision2Voice’s own Executive Vice President and General Manager, Howard Drazner, as he recaps the last 37 years of biopharma and peer-to-peer medical communications. We discussed how far the healthcare communications industry has come, where it’s going in the future, and whether or not the current Read more…

A Pandemic Forces A Global Pharmaceutical Company to Step Out of Their Comfort Zone Into the Digital Realm Participating in an annual US event for allergy and immunology professionals each year was a key component for a global Pharmaceutical company’s marketing strategy. Having attended for years, countless hours of planning Read more…

Speakers are one of the most promising methods of influencing prescribers. They are often clinicians who have experience with a product. Coupled with their scientific training, they have the know-how to guide their colleagues who may have less experience. Peer-to-peer works. This is why companies spend hundreds of millions of Read more…