What a move by GlaxoSmithKline, they are no longer paying speakers for speaker programs beginning in 2016. I have attended many speaker programs throughout my career. They’re usually a gathering of local clinicians, led by a Key Opinion Leader (KOL) who can help elucidate some important information, and are facilitated Read more…
Historically, pharmaceutical companies have depended on disparate systems for speakers and consultants. Contracting and management of these HCPs, whose roles frequently overlap and are difficult to track. With Sunshine Act reporting now required, pharmaceutical companies need to have a singular, consolidated view of their engagement with contracted HCPs. The pharmaceutical leaders Read more…
Want to have the best speaker’s bureau? Your speakers will have to communicate effectively. Here are 7 practices to help them master. It doesn’t matter whether they are specialists, primary care physicians, or non-physician practitioners— your success depends heavily on their effective communication. When they perform poorly, you can almost Read more…
What percentage of the early adopters, opinion and thought leaders in your chosen therapeutic area is your sales force calling on? An instant response from the marketing department is usually somewhere north of 80-85%. Most teams are confident that their sales teams are regularly meeting with, and targeting, the people Read more…
As a product manager, different priorities are always vying for your attention. It is all too easy to get absorbed by a plethora of tasks and feel like there isn’t enough time in the day. However, allowing your work life to creep over into your personal life can be dangerous. Read more…
Developing and fostering relationships with KOLs will help you more effectively select consultants for specific roles, including the chairperson for your advisory board. Once you have a relationship established, your thought leaders can offer their external perspective of your brand and its science, provide unique insight into the competitive landscape, Read more…
As a product manager or marketing director, it is easy to get buried in work from a variety of tasks so it often becomes necessary to outsource. Having tips to lead the employees of your agency directly can be priceless. Choose the best agency right away because you expect top Read more…
Each brand team has it’s own strategy for how it should support field-driven speaker programs. Once a speaker’s bureau is built and a minimum number of programs are deemed necessary, the programs are set into motion. Year after year. For better or worse. Yet despite data for higher return on Read more…
The debate continues within the industry of Professional Pharma Marketing regarding on-demand speaker training—to use it or not to use it. In this day and age of pharma cost-cutting, government regulations, and industry oversight into each program your contracted speakers participate in, solid speaker training is a must. How it’s Read more…
At the heart of your advisory board is engaging content being discussed by your insightful advisors. Planning for effective communication within your advisory board will allow for a higher impact advisory board so you can glean more insights from your advisors. When preparing for advisory boards, there are several important Read more…
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