Case Study: KOL Identification in Late-Stage Clinical Trials
A BioPharma client had an orphan drug used to treat a rare endocrine disorder in late-stage clinical trials, but no existing network of Key Opinion Leaders (KOLs)…
A BioPharma client had an orphan drug used to treat a rare endocrine disorder in late-stage clinical trials, but no existing network of Key Opinion Leaders (KOLs)…
Identifying and mapping the right Key Opinion Leaders (KOLs) is the foundational tactic that lays the groundwork for your peer-to-peer strategies that follow, whether conducting advisory boards or building a speaker’s bureau. KOLs are critical to educating healthcare practitioners (HCPs) who will ultimately deliver your product to the patients who Read more…
When done right, advisory boards are exhilarating. We often gain insights and new ways of thinking from key opinion leaders (KOLs) that we likely never considered. In the hundreds of advisory boards I’ve been a part of through the years, I’ve been able to watch the greatest minds present complex Read more…
Recent news headlines have spotlighted how unethical and irresponsible behavior on the part of pharma companies and their agencies can breach public trust…