The physician community has been stretched, and the amount of time spent with the field has greatly diminished. According to many of our customers, the average detail is anywhere between thirty seconds and three minutes. The use of technology has helped increase reach and messaging to some, but in many Read more…
Healthcare professionals are becoming increasingly reluctant to prescribe antibiotics in light of the higher prevalence of drug-resistant bacteria. Every class of antibiotic that has been introduced since the invention of penicillin in the early 1900s has led to changes in micro-organism cell composition that are resistant to each drug.[1] Within just Read more…
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