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April 2014

Wait, the Doctor-Patient Conversation?
Vision2Voice

Wait, the Doctor-Patient Conversation?

In pharma marketing, messaging and targeting are everything.  The most appropriate words delivered to a carefully selected group of healthcare professionals leads to patients getting the best treatments.  Or does it? When listening to patients and physicians separately, we often get different answers.  Asking a patient how a diagnosis was delivered Read more…

By Daniel Rehal, 11 yearsApril 24, 2014 ago
Simplifying Oncology: Incorporate KOLs
Vision2Voice

Simplifying Oncology: Incorporate KOLS

The last decade has brought a variety of innovative cancer treatment options to the market. A 2009 study conducted by PhRMA compiled a list of 129 medications in development to treat Leukemia, 122 to treat lung cancer, and 106 to treat breast cancer[1]. The number of oncology patients has steadily grown Read more…

By Daniel Rehal, 11 yearsApril 23, 2014 ago

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