Developing and fostering relationships with KOLs will help you more effectively select consultants for specific roles, including the chairperson for your advisory board. Once you have a relationship established, your thought leaders can offer their external perspective of your brand and its science, provide unique insight into the competitive landscape, Read more…
As a product manager or marketing director, it is easy to get buried in work from a variety of tasks so it often becomes necessary to outsource. Having tips to lead the employees of your agency directly can be priceless. Choose the best agency right away because you expect top Read more…
Each brand team has it’s own strategy for how it should support field-driven speaker programs. Once a speaker’s bureau is built and a minimum number of programs are deemed necessary, the programs are set into motion. Year after year. For better or worse. Yet despite data for higher return on Read more…
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