4 Personal Skills Needed for Effective KOL Relationships
There are so many important skills needed to be an effective PM. Every PM I’ve worked with has been intelligent, knowledgeable, and has earned their position through years of skills development. Yet somehow, there’s a difference between PMs who successfully work with KOLs and those who don’t. While most PMs tend to be excellent planners, organizers, budgeters, and generally skilled business leaders—often with a premiere MBA—I don’t believe those business skills are the differentiators between good and bad PMs. In fact, I’d argue that those persons with the skills most sought after for successful advocate development can be recruited from within your sales department.