The One Change Marketers Haven't Done to Improve Speaker Programs
Last week, I was at a speaker program. There were some slides, mostly blue, with quite a bit of data accompanying the speaker talk. There were a lot of good epidemiological data about how the disease has become an epidemic and that the product treated the drug marginally well, with almost no side effects, but I really don’t remember much more of what was said. Why can’t I remember the 50 minutes of data that were presented just a week ago? Am I losing my memory? The reality is that there’s nothing really wrong with me. I’m pretty normal—and if I can’t remember a week later, I’m sure others are struggling to remember.