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Identifying and mapping the right Key Opinion Leaders (KOLs) is the foundational tactic that lays the groundwork for your peer-to-peer strategies that follow, whether conducting advisory boards or building a speaker’s bureau. KOLs are critical to educating healthcare practitioners (HCPs) who will ultimately deliver your product to the patients who

When done right, advisory boards are exhilarating. We often gain insights and new ways of thinking from key opinion leaders (KOLs) that we likely never considered. In the hundreds of advisory boards I’ve been a part of through the years, I’ve been able to watch the greatest minds present complex

Recent news headlines have spotlighted how unethical and irresponsible behavior on the part of pharma companies and their agencies can breach public trust…

In the last “Dan Recommends,” I wrote about how gratitude unlocks the best qualities in each of us. When we show gratitude, it makes us a better person. Research has shown that it improves our sleep, our generosity, our health, and our relationships. I suggest writing a letter to someone

Advisory boards are a critical component to a successful pharma market–shaping strategy because they provide a window into the minds of top key opinion leaders (KOLs) to gain valuable insights on products, clinical studies, competition, or market dynamics. At the heart of a successful advisory board is a planning team

A patient-centric approach is becoming increasingly important trend in pharma marketing. While this concept isn’t new, ways to leverage it across the brand lifecycle – from clinical research to commercialization – are continuously evolving. Check out these resources on the top pharma trends in January 2024: Source: pharmaphorum Author:Steve Rosenberg Patient

On Wednesday, November 1, Vision2Voice team members stepped away from their desks for a volunteer outing to help feed those in need. Our Omaha office volunteered at Food Bank for the Heartland, an organization whose mission is to fight against hunger by connecting their community with food and resources. During the

National and regional live studio broadcasts have long been a med comm staple used by BioPharma companies to educate HCPs by connecting the best with the brightest. From the days of driving satellite trucks to venues all around the country to high-definition video streaming over the internet, technology has largely