What’s Trending in the News

We’ve been hearing a lot about the evolution of Digital Opinion Leaders (DOLs), so we’ve curated some articles on this topic and hope you find them informative: 

Life Sciences: Deciphering Fair Market Value for Digital Opinion Leaders

Digital Opinion Leaders

Source: The Wall Street Journal

Explore the emergence of DOLs in the life sciences industry. This article discusses how pharmaceutical and medical device companies are compensating these internet influencers for sharing their expertise and experiences, highlighting the need to establish fair market value for their contributions.  

READ FULL ARTICLE

Unlocking a New Era of Key Opinion Leader Engagement: The Power of Digital Voices

Source: Pharmaceutical Executive

Discover how the identification, mapping, and engagement of KOLs are expanding beyond traditional channels in a digital-first world. Learn more about the shifting KOL engagement landscape and the role of DOLs. 

READ FULL ARTICLE

Have questions or need guidance on your KOL or DOL strategy? V2V is here to help!

Recent Posts

KOL/Kee Identification: 3 Common Strategies – Dan Recommends

When an existing client or new client calls me about key opinion leader (KOL) or Key External Expert (KEE) Identification, they have a purpose in...

Read More
KOL Partnerships

Keys to Building Lasting Partnerships with KOLs/ KEEs and DOLs

Top-tier Key Opinion Leaders (KOLs)/ Key External Experts (KEEs) and Digital Opinion Leaders (DOLs) are among the most influential voices in the pharmaceutical industry. Their...

Read More
Digital Opinion Leaders

What’s Trending in the News

We’ve been hearing a lot about the evolution of Digital Opinion Leaders (DOLs), so we’ve curated some articles on this topic and hope you find...

Read More