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Recent news headlines have spotlighted how unethical and irresponsible behavior on the part of pharma companies and their agencies can breach public trust…

In the last “Dan Recommends,” I wrote about how gratitude unlocks the best qualities in each of us. When we show gratitude, it makes us a better person. Research has shown that it improves our sleep, our generosity, our health, and our relationships. I suggest writing a letter to someone

Advisory boards are a critical component to a successful pharma market–shaping strategy. They provide a window into the minds of top key opinion leaders (KOLs) to gain valuable insights on products, clinical studies, competition, or market dynamics. At the heart of a successful advisory board is a planning team that

A patient-centric approach is becoming increasingly important trend in pharma marketing. While this concept isn’t new, ways to leverage it across the brand lifecycle – from clinical research to commercialization – are continuously evolving. Check out these resources on the top pharma trends in January 2024: Source: pharmaphorum Author:Steve Rosenberg Patient

On Wednesday, November 1, Vision2Voice team members stepped away from their desks for a volunteer outing to help feed those in need. Our Omaha office volunteered at Food Bank for the Heartland, an organization whose mission is to fight against hunger by connecting their community with food and resources. During the

National and regional live studio broadcasts have long been a med comm staple used by BioPharma companies to educate HCPs by connecting the best with the brightest. From the days of driving satellite trucks to venues all around the country to high-definition video streaming over the internet, technology has largely

As I was cleaning out some mail over this past Thanksgiving holiday, I had a hard time knowing what to do with a handful of handwritten cards. They were personal letters written to me this year from people who were offering their gratitude. They meant a lot to me. I

In my previous blog and article, I raised concerns about how a lack of compassion negatively impacts patient care. When patients perceive that they’re not being heard or their concerns are not taken seriously by their physicians, it can have deleterious effects on whether they’ll follow “doctor’s orders” for a