By the Numbers: The Impact of a National Broadcast
Imagine simultaneously reaching hundreds or thousands of your targeted healthcare providers (HCPs) across multiple sales territories for 60 minutes. They’d interact live with your top national KOLs who are presenting the key data behind your brand. Upon conclusion of the broadcast, peer-to-peer discussions at the local venues would further elevate
Understanding How HCPs Learn in Virtual Environments
When viewing virtual HCP speaker programs, I’m fascinated with the various adult learning principles incorporated by speakers which focus on attendee engagement and behavioral change. Too often, however, there is little more than a slide deck and a didactic presentation that is reviewed by the speaker. There typically isn’t anything
Scaling Virtual Speaker Programs to Fit Your Needs
Virtual speaker programs have now established themselves as a regular part of a brand’s peer-to-peer strategies mix. Healthcare professional (HCP) audiences are now more accustomed to the ease and simplicity of joining a virtual program and have come to expect a certain level of professional production value along with engagement meant
When to Tell a Story – Dan Recommends
Recently, when I was sharing with my son the reasons to play less video games, his eyes glossed over. Like he wasn’t processing the importance of my underwhelming lecture about the impact of too much gaming. After I expressed myself, with great sincerity he responded, “Dad, do you mean that
Case Study: Virtual Speaker Programs Educate Widespread HCP Audience During Drug Launch
The Situation A Vision2Voice (V2V) client was launching a newly approved women’s health drug in the United States. The company needed to reach a large and diverse audience of healthcare professionals (HCPs) including OB/GYNs, primary care physicians, physician assistants, nurses, nurse practitioners, pharmacists, and other specialists within the first 6
Emotional Intelligence Traits Needed for Effective KOL Relationships
When mentoring product managers (PMs) in the pharmaceutical industry over the years, I have found the ability to build, grow, and maintain relationships with key opinion leaders (KOLs) included skills that were not necessarily inherent, but could be developed. That’s because while someone’s intelligence quotient (IQ) will remain relatively static
3 Strategies to Engage KOLs at Association Meetings
Association meetings are in full swing! It’s time to catch up with old friends, observe the competition, learn about ground-breaking science, and hear about the late-breaking clinical trials. There is always so much to accomplish and so little time to do it all. An important objective of attending an association conference is
HEAR to Reduce Conflict Between Key Opinion Leaders – Dan Recommends
Disagreements are common among healthcare professionals, but when they turn into conflict, it can be very challenging to manage strong personalities who take a hard opposing stance to another person. It is clear to all of us when communicating medical or scientific information, experts sometimes naively believe that their own
