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Talking about ethics might not be the most exciting topic, but it’s crucial. Leaders often find it more appealing to focus on growth and achievements rather than emphasizing the importance of following rules and exceeding standards. After all, it’s more fun to grow a garden than to weed it. While

The V2V team in Omaha recently stepped out of the office and into the doors of Food Bank for the Heartland for a volunteer outing. Food Bank for the Heartland is a nonprofit organization that addresses food insecurity in Nebraska and western Iowa. It serves children, families, seniors, and veterans struggling

I get how busy you are. You have direct reports with whom you need to work on their performance process. There are Key Opinion Leaders (KOLs) to check in with. You have weekly meetings with your manager. You have goals to achieve. Lastly, you have your own day-to-day whirlwind to

We recently sat down with Lisa Dougherty, V2V’s Vice President of Client Services, to discuss the value she and her team provide to BioPharma companies as a strategic partner in managing and maintaining speaker’s bureaus. Drawing on years of experience, Lisa shared her insights into developing lasting strategic partnerships that

Peer-to-peer works. This is why speakers remain one of the most important methods of engaging with your healthcare professionals (HCPs). It all starts with successful speaker’s bureau management — the cornerstone of any peer-to-peer effort. Managing your bureau with impact is crucial in conducting successful HCP programs. It requires strict

How can I effectively recruit HCP attendees for my event? What is the most compelling way to get someone to register? These are often questions we hear from our clients. As a biopharma marketer, you may be challenged with helping your sales force capture the attention of busy healthcare professionals

Imagine simultaneously reaching hundreds or thousands of your targeted healthcare providers (HCPs) across multiple sales territories for 60 minutes. They’d interact live with your top national KOLs who are presenting the key data behind your brand. Upon conclusion of the broadcast, peer-to-peer discussions at the local venues would further elevate

When viewing virtual HCP speaker programs, I’m fascinated with the various adult learning principles incorporated by speakers which focus on attendee engagement and behavioral change. Too often, however, there is little more than a slide deck and a didactic presentation that is reviewed by the speaker. There typically isn’t anything