How can I effectively recruit HCP attendees for my event? What is the most compelling way to get someone to register?
These are often questions we hear from our clients. As a biopharma marketer, you may be challenged with helping your sales force capture the attention of busy healthcare professionals (HCPs) and motivating them to attend your broadcast programs either in person or virtually. In an increasingly crowded digital landscape, simply sending out email invitations, dropping off a flyer, or posting about your event on social channels often isn’t enough to drive registration. So, what can you do?
To stand out and effectively recruit HCP attendees, you’ll need to get creative with your promotion. There’s one tactic that is very effective but often not utilized: video. By leveraging short-form video, you can cut through the noise with something new and inspire HCPs to carve out time in their schedules to attend your biopharma broadcast.
Whether you’re looking to promote a disease state awareness event, a new product launch, or to announce a milestone for your brand, video tactics can be adapted to help your field drive recruitment.
Grab Attention with Short-Form Recruitment Videos
Short, visually engaging clips can quickly communicate the value of your broadcast program and encourage HCPs to sign up. When creating a video to recruit attendees, keep the following pro tips in mind:
With the right mix of creativity and strategic execution, you can get your sales force AND your HCP audience excited about attending your broadcast program. If you are intrigued about adding video recruitment to your marketing strategy, our experienced Creative Services team at V2V is an excellent partner for telling your story! The Difference is in the Details and our broadcast creative service can help you develop fully immersive, brand-driven, and memorable experiences for your audience. Contact V2V to discuss how our team can support your next video project.
