HCPs

Engage Your Targeted HCPs Through Peer-to-Peer Programs

Peer-to-peer engagement is at the heart of everything we do. At Vision2Voice, our goal is to bring your message to HCPs in a way that helps improve patient outcomes. Whether delivered in-person, virtually, or on-demand, our team helps manage every aspect of your program, including:

- Identifying and recruiting KOLs and speakers and leveraging their expertise to shape educational curricula and train their peers

- Developing and optimizing content and incorporating adult learning principles to enhance HCP audience engagement and understanding

- Handling event logistics from planning, invitations, and registration to execution, technical support attendance tracking, and Open Payment reporting

When it comes to reaching HCPs, offering a variety of channels is key to execution success. That’s why we give you choices to cast your vision. Our VisionCast portfolio offers a variety of HCP program solutions to match your objectives, needs, and budget. Content can be delivered through several different presentation formats that include:

Peer-to-Peer Speaker Programs

Vision2Voice helps you develop and facilitate speaker programs that educate HCP peers on disease state awareness and branded product content. For example:

- Live Lunch and Dinner Events offer your field representatives the opportunity to engage in person with targeted HCPs. We help leverage your speakers and KOLs to deliver educational content in an office or restaurant setting.

- 24/7 On-Demand Programs hosted on our proprietary portals allow access to key KOL insights virtually. HCPs can view the online presentation from the convenience of their own office and on their own schedule.

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When it comes to planning field-driven HCP programs, the key is to make the process easy and efficient for your field representatives. Our Virtual SpeakerCast (VSC) solution enables your sales force to request virtual speaker programs through our VSC portal. Once the request is approved by your management, we handle the execution of all logistics. From securing the KOL speaker, coordinating meals, tracking registrations, and producing the program, it’s in our team’s hands. Each VSC typically consists of a virtual live presentation followed by interactive peer-to-peer discussion. VSCs can be delivered in three different ways:

- One to one: by connecting one sales representative and speaker to one HCP in a single office for a highly focused dialogue

- One to many: by connecting one speaker and lead sales representative to multiple field tag-on sites or offices simultaneously, which maximizes your impact and reach

- Multiple: by connecting multiple HPCs together virtually from different locations with or without a representative in an interactive dialogue so there’s opportunity for live exchange and real-time discussion

Web Broadcasts

Web broadcast programs are virtual live, cloud-based, online communication solutions that complement traditional in-person speaker programs. Advanced production techniques combining professional studio production equipment and custom broadcast/animation packages elevate these virtual HCP programs and foster peer-to-peer discussion through interactive tools designed to promote engagement.

Vision2Voice provides all the preparation, technology, and support while you save costs on travel, hotel, and honoraria.

National and Regional Studio Broadcasts

Studio-based broadcast programs offer a high-impact, high-quality, and high-reach virtual experience that optimizes live KOL and peer interaction nationally or within a specific region. Vision2Voice stages the broadcast in a professional studio where KOLs present as panelists akin to a television newscast. Sophisticated camera angles, lighting, high-definition technology, and high-speed Internet bandwidth ensure that the program is flawlessly transmitted with a significantly clearer picture (no tiling or pixelation) to any offsite venue, desktop computer, or mobile device. Remote HCP participation is activated through an audience-driven response system incorporating Q&A, live polling, and other interactive features.

Webinars

A cost-effective way to reach your HCP audience, webinars leverage popular online web conference technology like Zoom, Adobe, Teams, GoTo, and others to conduct speaker presentations. Vision2Voice recommends the best platform for your engagement. We collaborate with you to fine-tune your slide deck content and design, prepare your KOLs for optimal delivery, recruit speakers, and manage the details necessary to execute your program with impact.

Participant Engagement

No matter the format or production quality, the ultimate measure of speaker program success resides with participant engagement. Therefore, driving patient outcomes by educating practitioners on a disease state or new treatment requires influencing physician behavioral change on emotional, pragmatic, and social levels. Vision2Voice takes all three of these factors into consideration by building compelling presentation content, leveraging adult learning principles, and using interactive tools (ie, live polling, Q&A, etc) to engage participants, encourage them to share their experiences, and prompt meaningful peer-to-peer discussion.

Looking to take your HCP programs to the next level? Contact us and visit our News & Resources section for more insights on this topic.

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