On-Demand Webinar: What Can Pharma Do About the Compassion Crisis in Medicine?

PROGRAM LENGTH: 60 minutes

Vision2Voice President Dan Rehal hosts a candid roundtable discussion with a select panel of opinion leaders, clinicians, and patients to explore the growing reality of the compassion crisis in medicine and why it matters. Learn how improving compassion helps increase patient adherence and improve therapeutic outcomes. During this program, we will walk through best practices to incorporate compassion in pharmaceutical marketing strategies.

In this webinar, you will:

Hear from patients on how a lack of physician compassion affected their health journey
Learn how clinicians who deliver compassionate care positively impact their patients’ diagnosis, treatment, and healing
Discover ways to include compassion in pharma brand market development and peer-to-peer education programs

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YOUR HOST:

Daniel J. Rehal

President, Vision2Voice Healthcare Communications

Dan founded Vision2Voice Healthcare Communications in 2008 to continue his passion of connecting healthcare professionals to the resources that improve patient care.

Dan understands the pharmaceutical industry from the ground up. He has his BS and MBA from the University of Iowa spending his time studying pharmacy, chemistry, and business. He ascended the ranks at Merck early in his career and eventually assumed global responsibilities at Takeda. Dan has decades of experience in both marketing and sales roles supporting a multitude of pharmaceutical brands as an award-winning Sales Representative, Training Manager, Sales Leader, Sr. Product Manager, and Commercial Leader.

SPECIAL GUESTS:

Douglas A. Drossman, MD

President Emeritus and CEO Rome Foundation, and President, Drossman Center for Education and Practice of Biopsychosocial Care

Dr. Drossman has been in academic medicine at the University of North Carolina at Chapel Hill School of Medicine for 40 years and has committed his career to patients, the field of functional GI and motility disorders, and crossover areas of medicine, gastroenterology, and psychosomatic medicine and psychiatry.

With a passion for helping patients and teaching clinical and communication skills, he trained with Dr. George Engel and became a charter fellow in the American Academy on Physician and Patient (now American Academy of Communication and HealthCare) that teaches academicians communication skills. He has studied the clinical aspects of mind-body interactions and the biopsychosocial model, and has held more than $15 million in NIH and industry grants.

Dr. Drossman is an effective writer and communicator with more than 500 publications, having served as Associate Editor for Gastroenterology, the Gastroenterology Editor of the Merck Manual for 17 years, and the editorial board of journals in medicine, gastroenterology, and psychosomatic medicine. He has built a successful academic career through leadership in national and international programs, many of which he created.

Mike AbouAssaly, MD

Great River Medical Center

Dr. AbouAssaly founded Operation Transformation in 2007 as the first physician-led weight loss program in Southeast Iowa. Due to his hard work and dedication on this he was named, not only the medical director for the primary care and weight loss program, but also Iowa Family Physician of the year. With over 25 years of experience in healthcare, he continues his passion for healthy lifestyle change education with his patients.

Nick Oprish

4x Cancer Thriver

On May 1, 2019, Nick was diagnosed with an aggressive liver cancer that had overtaken more than half of his liver, preventing him from being a candidate for liver transplantation. Doctors at two major medical centers told him they had no definitive treatments to offer. One referred Nick to a Toronto hospital with a reputation for performing liver transplants in high-risk patients. The experts at New York-Presbyterian/Weill Cornell Medical Center decided to start the transplant evaluation. In the following months, six treatments were administered and soon after, Nick received the call that a new liver was available. Hours later, Nick’s cancerous liver was removed and replaced. He stayed in New York to monitor his progress. And during the height of the COVID-19 pandemic, he conducted meetings with his doctors via telemedicine, which he now continues at home in Minnesota.

Johannah Ruddy, M.Ed

IBS Patient Advocate

Johannah Ruddy is a patient advocate, educator and researcher in the field of gastrointestinal disorders. She was the President of Gastro Consulting & Communications, LLC, and co-founder of Tuesday Night IBS. She is past COO and Executive Director of the Rome Foundation, an international non-profit organization that focuses on the expansion of knowledge on the causes, treatment options, identifiers, and care methods of patients who struggle with DGBI.

Ms. Ruddy has 23 years of executive nonprofit management experience for various healthcare and social justice organizations and holds a B.S. in Political Science and Government, and an MEd in Education. She is currently a Doctoral candidate in Health Science focusing on Population Health.

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