Learn how you can help improve patient adherence to treatment and health outcomes by including compassion in your market development strategy.
Summary: This expert roundtable of opinion leaders, clinicians, and patients explores the growing reality of the compassion crisis in medicine, why it matters, and best practices to incorporate compassion in pharma brand marketing and peer-to-peer education programs.
Key Takeaways:
Panelists:
Daniel J. Rehal – Host
Dan founded Vision2Voice Healthcare Communications in 2008 to continue his passion of connecting healthcare professionals to the resources that improve patient care.
Dan understands the pharmaceutical industry from the ground up. He has his BS and MBA from the University of Iowa spending his time studying pharmacy, chemistry, and business. He ascended the ranks at Merck early in his career and eventually assumed global responsibilities at Takeda. Dan has decades of experience in both marketing and sales roles supporting a multitude of pharmaceutical brands as an award-winning Sales Representative, Training Manager, Sales Leader, Sr. Product Manager, and Commercial Leader.
Douglas A. Drossman, MD – Rome Foundation/Drossman Center
Dr. Drossman has been in academic medicine at the University of North Carolina at Chapel Hill School of Medicine for 40 years and has committed his career to patients, the field of functional GI and motility disorders, and crossover areas of medicine, gastroenterology, and psychosomatic medicine and psychiatry.
With a passion for helping patients and teaching clinical and communication skills, he trained with Dr. George Engel and became a charter fellow in the American Academy on Physician and Patient (now American Academy of Communication and HealthCare) that teaches academicians communication skills. He has studied the clinical aspects of mind-body interactions and the biopsychosocial model, and has held more than $15 million in NIH and industry grants.
Dr. Drossman is an effective writer and communicator with more than 500 publications, having served as Associate Editor for Gastroenterology, the Gastroenterology Editor of the Merck Manual for 17 years, and the editorial board of journals in medicine, gastroenterology, and psychosomatic medicine. He has built a successful academic career through leadership in national and international programs, many of which he created.
Mike AbouAssaly, MD – Great River Medical Center
Dr. AbouAssaly founded Operation Transformation in 2007 as the first physician-led weight loss program in Southeast Iowa. Due to his hard work and dedication on this he was named, not only the medical director for the primary care and weight loss program, but also Iowa Family Physician of the year. With over 25 years of experience in healthcare, he continues his passion for healthy lifestyle change education with his patients.
Johannah Ruddy, M.Ed – IBS Advocate
Johannah Ruddy is a patient advocate, educator and researcher in the field of gastrointestinal disorders. She was the President of Gastro Consulting & Communications, LLC, and co-founder of Tuesday Night IBS. She is past COO and Executive Director of the Rome Foundation, an international non-profit organization that focuses on expanding knowledge on the causes, treatment options, identifiers, and care methods of patients who struggle with DGBI.
Ms. Ruddy has 23 years of executive nonprofit management experience for various healthcare and social justice organizations and holds a B.S. in Political Science and Government, and an MEd in Education. She is currently a Doctoral candidate in Health Science focusing on Population Health.
Nick Oprish – 4X Cancer Thriver
On May 1, 2019, Nick was diagnosed with an aggressive liver cancer that had overtaken more than half of his liver, preventing him from being a candidate for liver transplantation. Doctors at two major medical centers told him they had no definitive treatments to offer. One referred Nick to a Toronto hospital with a reputation for performing liver transplants in high-risk patients. The experts at New York-Presbyterian/Weill Cornell Medical Center decided to start the transplant evaluation. In the following months, six treatments were administered and soon after, Nick received the call that a new liver was available. Hours later, Nick’s cancerous liver was removed and replaced. He stayed in New York to monitor his progress. And during the height of the COVID-19 pandemic, he conducted meetings with his doctors via telemedicine, which he now continues at home in Minnesota.
SERVICES:
Follow these links to explore ways V2V can help you include compassion in your medical communications initiatives:
EDUCATION:
Visit www.gutfeelings.org for links to books, videos, training programs, lectures, and more to improve patient-physician communication. These resources are made available through the Drossman Center in collaboration with Rome Foundation.
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