5 Key Techniques to Successful Cross-Functional Collaboration
I remember being a marketing associate at Merck—it was my first corporate position outside of the sales organization. My job was to develop and shepherd marketing communications for our osteoporosis business unit. I began learning about the internal processes, such as the specialist stakeholders (Legal, Medical, Regulatory, and Compliance) must
One thing Vitamins Have Taught us about Speaker Training
For years, a clear plastic bottle sat on my bathroom counter that contained orange tablets that would disappear slowly from the bottle with each passing morning. Multivitamins. Something that, presumably, we’ve all taken. I did this without question for many years, influenced by my family. It had become a habit. And
The One Change Marketers Haven’t Done to Improve Speaker Programs
Last week, I was at a speaker program. There were some slides, mostly blue, with quite a bit of data accompanying the speaker talk. There were a lot of good epidemiological data about how the disease has become an epidemic and that the product treated the drug marginally well, with
Only One Way to Clean up Pharma’s Image
What’s wrong with Pharma? This industry at its core is noble. Its focus is on improving and extending the lives of humans. In an industry full of careers that help people achieve greater things, why is pharma viewed so negatively in the public eye? This perception is hard to accept
4 Most Common Mistakes Brands make with Slide Decks
There is a content crisis with healthcare education. We know this because, at Vision2Voice, we find ourselves optimizing customers’ materials more than ever before. They come to us with concerns about their content and request that we assess the quality of their slides. And let me tell you—the quality of
7 Things Really Amazing Speakers Do
Want to have the best speaker’s bureau? Your speakers will have to communicate effectively. It doesn’t matter whether they’re specialists, primary care physicians, or non-physician practitioners— your success depends heavily on their effective communication. When they perform poorly, you can almost always trace the problem to a breakdown in communication.
7 Ways to Handle Difficult KOLs
We’ve all been there. We’ve dealt with difficult customers in our jobs—sometimes daily. So many issues abound with managing difficult clients, Key Opinion Leaders (KOLs), speakers, and advisors. After all, these are some of the smartest and most accomplished individuals on the planet! In my experience, while most are absolutely
5 Reasons Why the Real Argument isn’t about the Price of Drugs
Everywhere in the press, there is another comment about drug prices being too high. We’ve heard 8 out of 10 Americans believe that drug prices are too high and according to the Wall Street Journal, pharmaceutical drug prices rose 9.8% over the past year when food prices have risen by
