Vision2Voice Wins 2019 Better Business Bureau Integrity Award
A letter of thanks from Vision2Voice President Dan Rehal: In Vision2Voice’s 12th year of business, I find myself thinking about our biggest achievements. Time and again it comes back to our relationships and the values we share with you as our clients. There’s no better validation of our commitment to Integrity
4 Points to Consider when Building a Speaker’s Bureau
Speakers are one of the most promising methods of influencing prescribers. They are often clinicians who have experience with a product. Coupled with their scientific training, they have the know-how to guide their colleagues who may have less experience. Peer-to-peer works. This is why companies spend hundreds of millions of
2 Experiments Proving Pharma Education Matters
In the last 25 years, two events have changed the face of how we educate doctors. The first occurred in 1992 when Merck introduced a revolutionary new product for benign prostatic hyperplasia (BPH)—PROSCAR (finasteride). It was hailed as so revolutionary that Merck’s CEO, P. Roy Vagelos, MD, hypothesized that doctors
Introducing Virtual SpeakerCast®
Vision2Voice Healthcare Communications is proud to announce our latest service offering: Virtual SpeakerCasts® (VSCs). “For years we’ve been on the forefront of conducting world-class virtual peer-to-peer speaker programs for our clients,” said V2V Executive Vice President, General Manager Howard Drazner. “Virtual SpeakerCasts® are the culmination of all that technology, experience, and expertise our
5 Key Techniques to Successful Cross-Functional Collaboration
I remember being a marketing associate at Merck—it was my first corporate position outside of the sales organization. My job was to develop and shepherd marketing communications for our osteoporosis business unit. I began learning about the internal processes, such as the specialist stakeholders (Legal, Medical, Regulatory, and Compliance) must
One thing Vitamins Have Taught us about Speaker Training
For years, a clear plastic bottle sat on my bathroom counter that contained orange tablets that would disappear slowly from the bottle with each passing morning. Multivitamins. Something that, presumably, we’ve all taken. I did this without question for many years, influenced by my family. It had become a habit. And
The One Change Marketers Haven’t Done to Improve Speaker Programs
Last week, I was at a speaker program. There were some slides, mostly blue, with quite a bit of data accompanying the speaker talk. There were a lot of good epidemiological data about how the disease has become an epidemic and that the product treated the drug marginally well, with
Only One Way to Clean up Pharma’s Image
What’s wrong with Pharma? This industry at its core is noble. Its focus is on improving and extending the lives of humans. In an industry full of careers that help people achieve greater things, why is pharma viewed so negatively in the public eye? This perception is hard to accept
