Go From a Good to a Great Product Director by Improving One Skill
Over the last twenty years in biopharma, I’ve found nearly every Product Director (PD) I’ve ever worked with to be intelligent, knowledgeable, and driven individuals who have worked hard to earn their positions. Good business skills come very naturally to most who have gone through the rigors to earn a
Industry Insights with Howard Drazner
Join us as we visit with Vision2Voice’s own Executive Vice President and General Manager, Howard Drazner, as he recaps the last 37 years of biopharma and peer-to-peer medical communications. We discussed how far the healthcare communications industry has come, where it’s going in the future, and whether or not the current
Case Study: Pivoting from an In-Person to a Virtual Advisory Board
A Pandemic Forces A Global Pharmaceutical Company to Step Out of Their Comfort Zone Into the Digital Realm Participating in an annual US event for allergy and immunology professionals each year was a key component for a global Pharmaceutical company’s marketing strategy. Having attended for years, countless hours of planning
Are Travel Restrictions Impacting Your Ability to Execute In-Person Meetings with HCPs?
As travel restrictions over environmental and health events beyond our control continue to mount, healthcare companies are increasingly looking at their options to avoid canceling or postponing important meetings, conferences, and large events. These meetings and events are, after all, crucial. Patients still need care and healthcare professionals still need
Driving Influences for Change in Prescribing Practices: High vs. Low Threshold Speakers
In the world of pharmaceutical marketing, the job of a speaker is to influence healthcare professionals (HCPs) to make the right decisions on behalf of their patients. Yet great medical treatments don’t always advance because it’s right or because the advantages are obvious. It is because of an HCP’s threshold
Vision2Voice Wins 2019 Better Business Bureau Integrity Award
A letter of thanks from Vision2Voice President Dan Rehal: In Vision2Voice’s 12th year of business, I find myself thinking about our biggest achievements. Time and again it comes back to our relationships and the values we share with you as our clients. There’s no better validation of our commitment to Integrity
4 Points to Consider when Building a Speaker’s Bureau
Speakers are one of the most promising methods of influencing prescribers. They are often clinicians who have experience with a product. Coupled with their scientific training, they have the know-how to guide their colleagues who may have less experience. Peer-to-peer works. This is why companies spend hundreds of millions of
2 Experiments Proving Pharma Education Matters
In the last 25 years, two events have changed the face of how we educate doctors. The first occurred in 1992 when Merck introduced a revolutionary new product for benign prostatic hyperplasia (BPH)—PROSCAR (finasteride). It was hailed as so revolutionary that Merck’s CEO, P. Roy Vagelos, MD, hypothesized that doctors
