Dan Recommends – September 2023
Imagine having a conversation with your future self, getting insights on avoiding pitfalls on your life’s journey. Philosophers have known for thousands of years why we need to live life forward yet with a strong need to understand our past. The new book, Your Future Self, by UCLA Professor Hal
15 Business and Life Lessons Learned Over 15 Years
Since Vision2Voice opened our doors in 2008, I’ve been both honored and humbled over these past 15 years. Looking back on my personal and professional growth as a business leader, as well as a colleague, mentor, and friend, I’ve learned many lessons along the way. Here are just a few:
What’s Trending in September 2023
We’ve been hearing a lot about how a new kind of pharma marketing organization is emerging. Driven by deeper personalization and powered by technology, here are a few trends and links to relevant articles of interest: Source: ZS.com In our daily lives, we’re all customers. We have more information than
How BioPharma Can Help Overcome the “Compassion Crisis”
While clinical excellence is the ultimate driver of positive outcomes, compassion can add significant value to those outcomes in measurable ways. What is compassion? Most scientists agree that compassion is the emotional response to another’s pain or suffering, involving an authentic desire to help. Compassion is included in the American
A Prescription for Change: Understanding the Pyramid of Influence on HCP Behavior
Pharmaceutical marketing has changed dramatically over the past two decades. The Office of Inspector General’s (OIG’s) Special Fraud Alert mandated tighter controls over peer-to-peer speaker programs. The Sunshine Act required greater transparency into monetary transactions between pharma manufacturers and healthcare providers (HCPs). Direct access to HCPs has declined steadily, with
Why and How to Build an Educational Strategy for Nurse Practitioners and Physician Assistants
In the United States, nurse practitioners (NPs) are the fastest growing profession in the United States, and according to the Bureau of Labor Statistics (BLS), the number of NPs is expected to grow by 46% over the next 10 years.1 NPs hold a bachelor of science in nursing, complete an NP-focused graduate master’s
2023 Outlook: BioPharma Trends and Their Impact on Medical Communications
As we head into the New Year, what macro trends will shape BioPharma in 2023, and what is the impact on HCPs and their ability to deliver the best possible care to their patients? How will these dynamics influence our medical communication and education strategies? At Vision2Voice, we keep a
We Have Moved! V2V Chicago Office Expands to More Collaborative Space
Kicking off 2023, the Vision2Voice Chicago group moved to a new office that offers an even better opportunity to deliver top quality service. Our team is growing, so we’ve invested in an innovative workspace that’s conducive to creative collaboration between V2V team members and to connecting in-person with our clients.
