A Prescription for Change: Understanding the Pyramid of Influence on HCP Behavior
Pharmaceutical marketing has changed dramatically over the past two decades. The Office of Inspector General’s (OIG’s) Special Fraud Alert mandated tighter controls over peer-to-peer speaker programs. The Sunshine Act required greater transparency into monetary transactions between pharma manufacturers and healthcare providers (HCPs). Direct access to HCPs has declined steadily, with
Why and How to Build an Educational Strategy for Nurse Practitioners and Physician Assistants
In the United States, nurse practitioners (NPs) are the fastest growing profession in the United States, and according to the Bureau of Labor Statistics (BLS), the number of NPs is expected to grow by 46% over the next 10 years.1 NPs hold a bachelor of science in nursing, complete an NP-focused graduate master’s
2023 Outlook: BioPharma Trends and Their Impact on Medical Communications
As we head into the New Year, what macro trends will shape BioPharma in 2023, and what is the impact on HCPs and their ability to deliver the best possible care to their patients? How will these dynamics influence our medical communication and education strategies? At Vision2Voice, we keep a
We Have Moved! V2V Chicago Office Expands to More Collaborative Space
Kicking off 2023, the Vision2Voice Chicago group moved to a new office that offers an even better opportunity to deliver top quality service. Our team is growing, so we’ve invested in an innovative workspace that’s conducive to creative collaboration between V2V team members and to connecting in-person with our clients.
Vision2Voice Volunteers with Food Bank for the Heartland
On September 14th, the V2V team in Omaha stepped out of the office and made our way through the doors of the Food Bank for the Heartland. Throughout the morning we had the amazing opportunity to give back to the community by filling bags for children in the “backpack program.”
V2V Connects Patients with Better Care Through New Partnership
Vision2Voice is proud to announce a new partnership with the Dreamweaver Foundation, a non-profit organization located in Omaha, NE. V2V’s mission is to ultimately improve the lives of patients everywhere. We do this by connecting medical communication solutions to healthcare professionals. Dreamweaver’s mission aligns with V2V because both organizations help
Why Elizabeth Holmes’ Sentencing Matters for BioPharma
Why do “snake oil” salespeople still exist within rare, but visible pockets of the BioPharma industry? People with questionable ethics have swindled patients, put people’s health at risk, and have garnered hundreds of millions of dollars in profits, only to leave many patients desperate, feeling ripped-off, and angry at an
In-Person Medical Meetings are Making a Comeback: 4 Things to Know
With the advent of COVID several years ago, medical communications companies and BioPharma companies alike have had to adapt to a more distributed workforce, mitigate personnel burnout, work to retain top talent, and navigate uncertainty with client demands. At the same time, virtual events are leveling out and demand for
