Going Beyond Speaker Programs with Technology
In peer-to-peer pharmaceutical marketing, the Holy Grail is to discover a highly effective, yet cost effective way to deliver key product information that can help prescribers make the best decisions for their patients. For years, pharmaceutical and biotech companies have been utilizing speaker programs to support sales force messaging in
AMA Calls Obesity a Disease
The American Medical Association has always been an influential player in the medical field, but as of June 19, it took its efforts to a new level. Concern over soaring obesity rates in the United States has skyrocketed as more and more Americans have become overweight. Numerous efforts to address
