Speaker Programs: Field-Driven vs. Marketing-Driven
Each brand team has it’s own strategy for how it should support field-driven speaker programs. Once a speaker’s bureau is built and a minimum number of programs are deemed necessary, the programs are set into motion. Year after year. For better or worse. Yet despite data for higher return on
Four Reasons Why On-Demand Speaker Training Makes Sense
The debate continues within the industry of Professional Pharma Marketing regarding on-demand speaker training—to use it or not to use it. In this day and age of pharma cost-cutting, government regulations, and industry oversight into each program your contracted speakers participate in, solid speaker training is a must. How it’s
High Impact Advisory Boards Tips and Tricks
At the heart of your advisory board is engaging content being discussed by your insightful advisors. Planning for effective communication within your advisory board will allow for a higher impact advisory board so you can glean more insights from your advisors. When preparing for advisory boards, there are several important
Going Beyond Speaker Programs with Technology
In peer-to-peer pharmaceutical marketing, the Holy Grail is to discover a highly effective, yet cost effective way to deliver key product information that can help prescribers make the best decisions for their patients. For years, pharmaceutical and biotech companies have been utilizing speaker programs to support sales force messaging in
AMA Calls Obesity a Disease
The American Medical Association has always been an influential player in the medical field, but as of June 19, it took its efforts to a new level. Concern over soaring obesity rates in the United States has skyrocketed as more and more Americans have become overweight. Numerous efforts to address
