7 Things Really Amazing Speakers Do
Want to have the best speaker’s bureau? Your speakers will have to communicate effectively. Here are 7 practices to help them master. It doesn’t matter whether they are specialists, primary care physicians, or non-physician practitioners— your success depends heavily on their effective communication. When they perform poorly, you can almost
Why You May Not Be Targeting the Right KOLs
What percentage of the early adopters, opinion and thought leaders in your chosen therapeutic area is your sales force calling on? An instant response from the marketing department is usually somewhere north of 80-85%. Most teams are confident that their sales teams are regularly meeting with, and targeting, the people
Three Reasons Live Speaker Training is a Good Option
As a product manager, different priorities are always vying for your attention. It is all too easy to get absorbed by a plethora of tasks and feel like there isn’t enough time in the day. However, allowing your work life to creep over into your personal life can be dangerous.
How to Select the Best Advisory Board Chair
Developing and fostering relationships with KOLs will help you more effectively select consultants for specific roles, including the chairperson for your advisory board. Once you have a relationship established, your thought leaders can offer their external perspective of your brand and its science, provide unique insight into the competitive landscape,
Getting More Out of Your Agency
As a product manager or marketing director, it is easy to get buried in work from a variety of tasks so it often becomes necessary to outsource. Having tips to lead the employees of your agency directly can be priceless. Choose the best agency right away because you expect top
Speaker Programs: Field-Driven vs. Marketing-Driven
Each brand team has it’s own strategy for how it should support field-driven speaker programs. Once a speaker’s bureau is built and a minimum number of programs are deemed necessary, the programs are set into motion. Year after year. For better or worse. Yet despite data for higher return on
Four Reasons Why On-Demand Speaker Training Makes Sense
The debate continues within the industry of Professional Pharma Marketing regarding on-demand speaker training—to use it or not to use it. In this day and age of pharma cost-cutting, government regulations, and industry oversight into each program your contracted speakers participate in, solid speaker training is a must. How it’s
High Impact Advisory Boards Tips and Tricks
At the heart of your advisory board is engaging content being discussed by your insightful advisors. Planning for effective communication within your advisory board will allow for a higher impact advisory board so you can glean more insights from your advisors. When preparing for advisory boards, there are several important
