Your Most Important Role at Association Meetings
Association season is here. It’s that time of year to pack your bags and get away for a few days to meet up with old friends, see the competition’s abstracts, learn about the ground-breaking science, see the proof behind your product’s science, and hear about the late-breaking clinical trials. There is
4 Simple Tips for Smart Advisory Boards
At the heart of your advisory board, you should find engaging, and even impassioned, discussions by Key Opinion Leaders (KOLs). They want to help you make a difference. Planning for effective communication within your advisory board will allow for a higher impact advisory board so you can glean more insights
Can Your Brand Survive Without Paying Speakers?
What a move by GlaxoSmithKline, they are no longer paying speakers for speaker programs beginning in 2016. I have attended many speaker programs throughout my career. They’re usually a gathering of local clinicians, led by a Key Opinion Leader (KOL) who can help elucidate some important information, and are facilitated
Speaker Portals: Cut Costs and Build Relationships
Historically, pharmaceutical companies have depended on disparate systems for speakers and consultants. Contracting and management of these HCPs, whose roles frequently overlap and are difficult to track. With Sunshine Act reporting now required, pharmaceutical companies need to have a singular, consolidated view of their engagement with contracted HCPs. The pharmaceutical leaders
7 Things Really Amazing Speakers Do
Want to have the best speaker’s bureau? Your speakers will have to communicate effectively. Here are 7 practices to help them master. It doesn’t matter whether they are specialists, primary care physicians, or non-physician practitioners— your success depends heavily on their effective communication. When they perform poorly, you can almost
Why You May Not Be Targeting the Right KOLs
What percentage of the early adopters, opinion and thought leaders in your chosen therapeutic area is your sales force calling on? An instant response from the marketing department is usually somewhere north of 80-85%. Most teams are confident that their sales teams are regularly meeting with, and targeting, the people
Three Reasons Live Speaker Training is a Good Option
As a product manager, different priorities are always vying for your attention. It is all too easy to get absorbed by a plethora of tasks and feel like there isn’t enough time in the day. However, allowing your work life to creep over into your personal life can be dangerous.
How to Select the Best Advisory Board Chair
Developing and fostering relationships with KOLs will help you more effectively select consultants for specific roles, including the chairperson for your advisory board. Once you have a relationship established, your thought leaders can offer their external perspective of your brand and its science, provide unique insight into the competitive landscape,
