7 Things Really Amazing Speakers Do
Want to have the best speaker’s bureau? Your speakers will have to communicate effectively. It doesn’t matter whether they’re specialists, primary care physicians, or non-physician practitioners— your success depends heavily on their effective communication. When they perform poorly, you can almost always trace the problem to a breakdown in communication.
7 Ways to Handle Difficult KOLs
We’ve all been there. We’ve dealt with difficult customers in our jobs—sometimes daily. So many issues abound with managing difficult clients, Key Opinion Leaders (KOLs), speakers, and advisors. After all, these are some of the smartest and most accomplished individuals on the planet! In my experience, while most are absolutely
5 Reasons Why the Real Argument isn’t about the Price of Drugs
Everywhere in the press, there is another comment about drug prices being too high. We’ve heard 8 out of 10 Americans believe that drug prices are too high and according to the Wall Street Journal, pharmaceutical drug prices rose 9.8% over the past year when food prices have risen by
How Old Wise Words Can Guide Our Ethics in Pharma
It seems as though each competitor tells a different story. It’s a more effective product than yours. It’s the safest product available. There are virtually no side effects. It’s covered on every managed care plan, so patients pay next to nothing. It’s difficult to compete with competitors who appear misleading, and
Should Sales Reps Promote Broadcast Programs?
The workload of HCPs is stretched today more than ever. Between seeing patients and administrative duties, clinicians have little on-the-job free time; which means the amount of time they have to talk to sales representatives continues to diminish to less than 3 minutes per call. And this makes medical sales
4 Tips for Smart Advisory Boards
At the heart of your advisory board, you should find engaging, and even impassioned, discussions by Key Opinion Leaders (KOLs). They want to help you make a difference. Planning for effective communication within your advisory board will allow for a higher impact advisory board so you can glean more insights
Speaker Training Via the Web
Speakers provide one of the most promising methods of influencing prescribers. They are typically clinicians who have experience with a product and, coupled with their scientific training, have the know-how to determine how to guide their colleagues who may have less experience with the product. Peer-to-peer works. This is why
Should Representatives Sell Product or Drive Speaker Programs?
In less than 10 years, sales representative access to physicians has dwindled. While 80% of physicians were accessible to representatives in 2008, only about 44% are accessible today. 1 That limit creates significant challenges for pharma and medical sales companies heavy on salesforce promotion. However, every closed door leads to three open windows. When we look closely at the data, we
