V2V Blog

5 Reasons Why the Real Argument isn't about the Price of Drugs

Everywhere in the press, there is another comment about drug prices being too high. We’ve heard 8 out of 10 Americans believe that drug prices are too high. Is there another side to the story? When looking closer at the healthcare economy at large, could this be justified? This argument has a very human component. Especially when we hear of people having great struggles because they can’t afford their medication. Those cases do exist. At the same time, there is a significant amount of information out there that just isn’t well known. And when we’re talking about an industry that only accounts for about 10% of the total spending of healthcare, yet accounts for most of the innovation and life extension of humans, the positive really do outweigh the negative. Aside from those arguments about the high costs of medications, let’s take a look at what this industry really does for humankind.

How Old Wise Words Can Guide Our Ethics in Pharma

Dan discusses how we can incorporate ethics into pharmaceutical marketing.

Should Sales Reps Promote Broadcast Programs?

The workload of HCPs is stretched today more than ever... clinicians have little on-the-job free time; which means the amount of time they have to talk to sales representatives continues to diminish...

4 Tips for Smart Advisory Boards

At the heart of your advisory board, you should find engaging, and even impassioned, discussions by Key Opinion Leaders (KOLs). They want to help you make a difference. Planning for effective communication within your advisory board will allow for a higher impact advisory board so you can glean more insights from your advisors. When preparing, there are several important practices that can lead to better dialogue between your advisors.

Healthcare Education in 2017: How Innovation Will Play a Role

Looking to 2017, several technology themes are emerging in healthcare education: the long-awaited emergence of virtual reality (VR) and the evolution of “smart” and augmented reality (AR). We’re particularly excited about how these technologies will improve healthcare education. From devices to software, we’re on the precipice of something real.