V2V Blog

Reasons to Own a Professional Video Strategy

Do you have an online professional marketing strategy? With the overwhelming success of pharmaceutical online marketing, the question should not be whether or not you will add videos to your online marketing program, but how quickly you can put a plan in place to leverage this opportunity in your business.

 
Speaker Training Via the Web

Speakers provide one of the most promising methods of influencing prescribers. They are typically clinicians who have experience with a product and, coupled with their scientific training, have the know-how to determine how to guide their colleagues who may have less experience with the product. Peer-to-peer works. This is why companies spend hundreds of millions of dollars annually on speaker programs. Truly developing speakers with impact, while minimizing costs, is the holy grail of medical education.

 
Should Representatives Sell Product or Drive Speaker Programs?

In less than 10 years, sales representative access to physicians has dwindled. While 80% of physicians were accessible to representatives in 2008, only about 44% are accessible today.

 
Does Stakeholder Engagement Really Drive a Brand?

Think about all of the meetings you attend every day designed to communicate and collaborate. Why so many meetings with so many opinions all to accomplish the same goals—driving a brand?

 
Speaker Training Via the Web: A Virtual Success Story

Speakers provide one of the most promising methods of influencing prescribers. They are typically clinicians who have experience with a product and, coupled with their scientific training, have the know-how to determine how to guide their colleagues who may have less experience with the product.