V2V Blog

Everything You Need to Know About the OIG Special Fraud Alert

The OIG’s Special Fraud Alert raised concerns towards some characteristics of speaker programs that may be considered risky. These programs, however, are necessary to educate healthcare professionals (HCPs) through Peer-to-Peer (P2P) educational strategies. When conducting P2P speaker programs, you can avoid some of the risks flagged by the OIG, and ensure that you are able to conduct successful educational programs. This page contains various resources to help you address your P2P marketing strategies going forward.

Why Clinicians Need More Peer-To-Peer Education, Not Less

Peer to Peer (P2P) education brings tremendous value to Healthcare Professionals (HCPs). By providing the opportunity to learn live, virtually, or on demand, this strategy offers a flexibility unmatched by any other healthcare communications strategy. P2P educational formats allow clinicians to engage in meaningful conversations with experts regarding products that can improve the lives of their patients. P2P strategies are essential for collaboration and learning within the healthcare industry.

Limiting Speaker Program Risks in Light of The OIG's Special Fraud Alert

So much has happened in the last few months in our industry especially in light of the OIG’s Special Fraud Alert on Speaker Programs that was issued toward the end of the year. I want to really get into some of those nuts and bolts, talk about what the OIG is telling us with their guidance, how it might affect you, and what you can do to take control for your brand and your organization.

Understanding How HCPs Learn in Virtual Environments

When attending speaker programs, I’m fascinated with the various adult learning principles incorporated by speakers which focus on attendee engagement and behavioral change. Too often, however, there is little more than a slide deck and a didactic presentation that is reviewed by the speaker. There typically isn’t anything else in a presentation to reinforce the information discussed and to ensure retention and understanding among the audience. Usually, a speaker simply reads from the slides like a script while their audience is following along at the same time. They tend to present the data, rather than make it memorable and useful beyond the presentation.

How to Manage the Post-COVID-19 World of Speaker Programs after OIG's New Special Fraud Alert

When looking at the chart, speaker dinner programs have the potential of being risky from every suspect characteristic that is listed by the OIG/DOJ. The level of risk a company is willing to take must be determined by each biopharma company. However, if a company is concerned that the risk of conducting speaker dinner programs outweighs the benefits, then virtual speaker programs can deliver the needed education while lessening the number of risks taken.