V2V Blog

Why Elizabeth Holmes’ Sentencing Matters for BioPharma

Why do “snake oil” salespeople like Elizabeth Holmes still exist within the biopharma industry? Last month several members of the V2V team had a chance to meet with John Carreyrou, the reporter for The Wall Street Journal who uncovered Holmes’ bad practices. We came away with some interesting insights on the pervasiveness of fraud in biopharma and why these bad players do not succeed long-term in our industry.

In-Person Medical Meetings are Making a Comeback: 4 Things to Know

In 2020, in-person medical meetings took a nosedive in the throes of COVID, and virtual events offered a popular alternative for HCP training and education. Fast forward two years later, and we began seeing a gradual resurgence of live meetings as biopharma companies welcomed a portion of in-person events back into their mix. In 2023, the pendulum will swing even further as virtual events level off while the demand for in-person meetings rebounds. How can organizations prepare to navigate the challenges of this new frontier? Here’s what you need to know to plan ahead and make your events successful.

3 Tips for a Strong Speaker's Bureau

There is no “one-size-fits-all” formula for building, managing, and maintaining a speaker’s bureau. Each bureau is unique and has different needs that must be met in order to maximize effectiveness. From identifying and recruiting the top KOLs to establishing how your training is delivered, we have broken down the top 3 tips you need to know in order to strengthen your speakers ‘s bureau.

Why Differing Opinions are the Building Blocks for a Solid Advisory Board

The desire to seek additional medical opinions doesn’t happen often enough. So many people listen to their healthcare professionals (HCPs) and assume that their advice is to be taken as fact as opposed to opinion. Unfortunately for so many patients, they remain misdiagnosed and/or mistreated with their conditions, diseases, or disorders. This is why it’s so important for the biopharmaceutical companies to seek varying insight from medical experts in the advisory board setting. Most HCPs seem to have their own opinion, yet so often, they are wrong.

Improve Your Virtual Meeting Presence

Biopharma companies are welcoming a return to traditional live broadcasts, but virtual meetings are now a permanent part of the fabric in peer-to-peer healthcare communications. In this new environment, speakers in your bureau need to understand how to best present themselves in both settings to maximize their professionalism and credibility. Fortunately, there are several simple tips and tricks that can be implemented quickly and easily to improve one's screen presence.