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3 Strategies to Engage KOLs at Association Meetings
Association meetings are in full swing! It’s time to catch up with old friends, observe the competition, learn about ground-breaking science, and hear about the late-breaking clinical trials. There is always so much to accomplish and so little time to do it all. An important objective of attending an association conference is
Emotional Intelligence Traits Needed for Effective KOL Relationships
When mentoring product managers (PMs) in the pharmaceutical industry over the years, I have found the ability to build, grow, and maintain relationships with key opinion leaders (KOLs) included skills that were not necessarily inherent, but could be developed. That’s because while someone’s intelligence quotient (IQ) will remain relatively static
HEAR to Reduce Conflict Between Key Opinion Leaders – Dan Recommends
Disagreements are common among healthcare professionals, but when they turn into conflict, it can be very challenging to manage strong personalities who take a hard opposing stance to another person. It is clear to all of us when communicating medical or scientific information, experts sometimes naively believe that their own
Case Study: KOL Identification in Late-State Clinical Trials
A BioPharma client had an orphan drug used to treat a rare endocrine disorder in late-stage clinical trials, but no existing network of Key Opinion Leaders (KOLs)…
When and Why Simple Might Be Better for KOL Identification & Mapping
Identifying and mapping the right Key Opinion Leaders (KOLs) is the foundational tactic that lays the groundwork for your peer-to-peer strategies that follow, whether conducting advisory boards or building a speaker’s bureau. KOLs are critical to educating healthcare practitioners (HCPs) who will ultimately deliver your product to the patients who
How to Keep Advisory Boards Simple – Dan Recommends
When done right, advisory boards are exhilarating. We often gain insights and new ways of thinking from key opinion leaders (KOLs) that we likely never considered. In the hundreds of advisory boards I’ve been a part of through the years, I’ve been able to watch the greatest minds present complex
Trust is a Two-Way Street
Recent news headlines have spotlighted how unethical and irresponsible behavior on the part of pharma companies and their agencies can breach public trust…
I’m Grateful for the Little Liar – Dan Recommends – January 2024
In the last “Dan Recommends” column, I wrote about how gratitude is an emotion that seems to unlock the best qualities in each of us. When we show gratitude, it makes us a better person as research has shown that it improves our sleep, our generosity, our health, and our
7 Steps to Planning High-Impact Advisory Boards
Advisory boards are a critical component to a successful pharma market–shaping strategy because they provide a window into the minds of top key opinion leaders (KOLs) to gain valuable insights on products, clinical studies, competition, or market dynamics. At the heart of a successful advisory board is a planning team
