STRATEGY

Pave the Way for Your Brand’s Success

Seamless program execution is the hallmark of peer-to-peer medical communication. Having the right strategy from the start sets the stage for everything to follow. Vision2Voice is an experienced partner for developing and/or validating the strategy and commercialization of your brand. Because we’ve walked in your shoes, we understand your unique challenges. We get the complexities of shaping your market, engaging internal stakeholders, and justifying which KOLs and speakers will carry your mission and message forward.

You can count on Vision2Voice to help develop and support your strategic and commercialization initiatives with our best practices. Here’s how:

Annual Tactical and Strategic Planning

As you plan for the year ahead, we’ll help you define your brand strategy. We determine the right mix of tactical disease state and branded programs to achieve your objectives and deliver your vision. Our collaborative approach helps you craft a thoughtful, well-timed 12-month plan that takes into consideration your product’s life cycle, brand milestones, market conditions, educational gaps, execution needs, and budget parameters.

Market Development and Shaping

The biopharmaceutical landscape is constantly evolving. Therefore, navigating it requires a partner who can proactively identify emerging trends and market dynamics that may impact your brand. Vision2Voice has the foresight to help you navigate the obstacles and opportunities that position your product for success. Prior to launch, we can help define and prime your market with an educational strategy that helps to accelerate HCP adoption. Throughout your brand’s life cycle, we’ll help you prepare for potential label changes, new indications, competitive threats, and other developments with action steps to align your clinical, marketing, and sales initiatives.

Stakeholder Engagement

Whether you’re shaping your market, launching a product, or preparing for a new indication, engaging your stakeholders is essential. You’ll want to make sure that your executive leadership as well as your medical affairs, marketing, brand, legal, regulatory, and other cross-functional teams are in sync. Vision2Voice can help centralize a strategy and a process to align key stakeholders across your organization with your vision. Whether that means giving them access to KOLs, establishing a communication protocol, or engendering their support on specific programs and projects, we’ll help you lay the groundwork for successful collaboration.

Speaker Justification and Analysis

As you build or refine your Speaker’s Bureau, it’s also important to not only identify the top speakers in their field, but to rationalize and articulate why they’ve been selected. Vision2Voice understands the multiple variables that factor into the decision-making process following a KOL/Speaker Identification and Mapping initiative. We’ll partner with you to develop a solid justification and analysis strategy that evaluates speaker alignment based on your criteria.

Make Vision2Voice your go-to brand strategy and commercialization planning partner. Contact us and visit our News & Resources section.

773-993-0393

Hours

Mon - Thurs | 8:00am - 5:00pm CST • Friday | 8:30 - 5:00pm CT

CHICAGO
8430 West Bryn Mawr Avenue
Suite 650
Chicago, IL 60631

OMAHA
17670 Welch Plaza
Suite 102
Omaha, NE 68135

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